It may not happen often, but every once in a while, I decide to try something new when it comes to food (ok, not just food). Heather jokes that I'm a creature of habit and as I get older I think she may be right. But I like what I like, you know? If something works, why change it or do something different, especially when it comes to food?
I took a break from my work this afternoon and went for a stroll to our neighbourhood Sobeys. On my shopping list: bread, tuna, red peppers, cucumber, sardines and avocado... I guess that part isn't really relevant to the story, except for the part where I needed tuna and therefore ended up in the canned tuna aisle.
While looking over my options, the very tasty looking package caught my eye: Clover Leaf's new (nouveau!) Yellowfin Tuna Steak. The packaging folks did a great job, it looks darn good don't you agree? I love Tuna Steak, it's one of my favourite dishes at Big Daddy's
(a local Toronto restaurant, specializing in Cajun cuisine).
Unfortunately for the adventurer in me, the fine folks at Clover Leaf reinforced my unconscious brain's reasons for NOT trying new things. The "tuna steak" was nothing more than a thin slice of tuna drenched in the mess you see here (click for a larger
image if you dare):
Compare the packaging below with my real life photo above... is there any resemblance? I don't think so. How can this type of product misrepresentation even be legal in this country? I opened the package and as it instructed: "slide contents onto microwaveable plate" a torrent of oily juices exploded onto my plate and all over the counter. What a mess!
Presentation aside, it was near impossible to eat. Have you ever opened a can of tuna and tried eating it plain? It's really dry, right? Imagine that, but lemon flavoured. In its essence, that's all this product is: an overpriced can of tuna, formed into a "steak" and stuck in a bag. The April 2009 expiry date should have been a clue. But I trusted Clover Leaf to produce a quality product.
It was so dry I had to keep chasing each bite with a healthy gulp of water to avoid that "pill stuck in your throat" feeling.
The worst part? If you look at the Clover Leaf website
, this garbage they're passing off as food claimed top prize for the 2007 Canadian Grand Prix New Product Award!
What does that say about other products in the category? Does the Grand Prix worry about how this reflects on their own brand? I refuse to believe that my standards are so high.
Clover Leaf, if you're listening, consider this a $2.99 win for your product marketing and packaging team, at the expense of a loyal customer. I will never buy your products again and I will make it my personal mission to alert everybody I know about your lack of concern when it comes to producing a quality product.